5 FREE New Business Secrets!

Extracts from
“Insider Business Secrets Revealed!”

Jim Stonehouse

Virtually all business people evaluate a new business opportunity in exactly the same way! They start by taking a long and careful look at the very same factors anyone would want to consider.

Is there actually a market for the product or service? Are there people out there who are willing (and hopefully eager) to part with their hard-earned dollars for it?

Next is the profit margin, how much can I make on each sale? Then there’s the cost of entering the business. Will you need to build a ten-million-dollar factory or can you start out running the business in your spare bedroom? You get the idea. These factors are obvious to even the most inexperienced entrepreneur.

But successful entrepreneurs, the billionaires, have a far different approach. Sure, they look at these same factors but they take their analysis one critical step further. They consider the long-term future.

If they go into a particular business now and are to some extent successful, where will that leave them in say three, five or even ten years?

What will the trends be then? Will this product or service still be in high demand then? Will I be in a growing market then? Will there be related items I can sell that will allow me to grow my business? And most importantly, at that point in the future will there be other opportunities my business will position me to exploit?

To make this secret work you’ll have to get on top of the dominant trends in your culture and stay on top, no matter how quickly they’re changing. You’ll then know which trends are rising, which are sinking and which haven’t even begun to surge. Then you’ll be able to intelligently evaluate where a new business opportunity will place you in the years ahead.

Take a look at Google Trends. It’s a site where you can see which trends are growing and which are languishing. This free tool can keep you on top of the rapidly changing trends in our national market.

The rarest and as a consequence the most well-paid skill in the world is the ability to handle people. The best and most skillful of such people can be found in the ranks of the CEOs of large corporations where compensation packages are measured in the millions, or increasingly in the tens of millions.

There’s one simple skill that all of the leaders in industry practice that’s incredibly effective and it’s rather simple to master. It can quickly make you a “people person” in other’s eyes.

During a contract negotiation, I once met the CEO of a major Fortune 100 firm. It was only a brief introduction followed by a short thirty second conversation. I was sure he’d quickly forgotten such a meeting given his incredibly demanding personal schedule, but I was wrong.

The next day as I was leaving yet another meeting, I headed for the exit eager to grab a quick lunch. As I walked down the hall, the CEO I’d met the day before emerged from a doorway surrounded by several other executives with whom he was chatting amiably.

As we passed, I briefly established eye contact, and smiled broadly and was stunned when he blurted out “Hi Jim, how did your contract meeting go?” Now I know that he had met at least several dozen others since our brief chat, but somehow, he’d remembered me, my name, our brief conversation and even the task I was attempting to complete!

This ability to recall people’s names can deeply impress others! I know I was impressed – that’s for sure and it’s a skill you can learn and use to your advantage. While it certainly “strokes” people’s egos and makes them feel good, at the same time you’re placing yourself in a very small elite group of people who appear genuinely concerned with other people’s personal welfare, no matter their station in life.

One memory trick I’ve used to make remembering people’s names easier is to create a mental link between the person’s face or physical appearance and their name. When you first look at someone, try to come up with a link between a physical trait and their name.

For instance, I once met a man named Paul who was very tall. He instantly became “Tall Paul” in my mind. A woman named Susan who looks preppy like a college student could be labeled “Suzie Student”. Then when you see their face, you’ll be more likely to remember their name aided by something from their appearance.

When a television network sets out to create a TV program on a certain subject, they will usually present the comments of various experts on the issue. But who do they choose as experts?

Some experts are usually academics with impressive academic qualifications but most are authors who have written books on the subject. In fact, the quickest way to establish your credentials as an expert is to write a book!

Now you’re probably thinking – yipes, writing a book is a huge project, I can’t do that! The secret here is that you need not spend several years researching and writing a huge volume of several hundred pages.  

Instead, as few as eighty or so pages will do and it’s never been easier to create and launch a book which you can do for free on Amazon. A Facebook page (also free) will help cement your reputation as an expert and you can use that reputation to build an online business for yourself.

If you sniff around YouTube, you’ll find many videos that will show you how to use the new AI (Artificial Intelligence) sites to write most or even all of your book for you!

In the past you could hire a “ghost writer” to write your book for you but they used to charge very hefty fees for their efforts but today all that has changed.

Now there are a ton of writers out there who can be hired on a site called upwork.com who will be only too happy to write your book for you and the good news that their fees are declining as most of them are using AI to help them with their writing.  

Dan and his wife Cynthia had a nice little business selling home decorations online. They were content with their modest income when a friend offered some rather interesting advice. He told them that because people love stories, if they could create a little story about each of their decorations, their bottom-line profits would be increased.

They decided to give this approach a try. They put together a story about one of their better-selling items, a large ceramic Irish wall decoration, a $29.95 item. The story related that in Ireland there were evil leprechauns who could curse a family and that the decoration was believed to protect a family. It was a nice, cute little rustic tale that anyone would enjoy reading.

Sales tripled over the next two months and because sales were up, they were able to increase the price to $49.95 and still the orders increased. Needless to say, their net profits continued on an upward course. At this point they hired a professional writer to write a story about every item in their inventory.

These days everyone’s talking about the new Tesla electric cars. The company has taken in billions in down-payments from a very long line of eager buyers who are all drooling in the anticipation that soon they will be driving one of these modern technological wonders. 

But when have you ever seen a TV ad for a Tesla car? You’ve never seen one because Tesla doesn’t have to use them. We’re entering a new age in which advertising is optional. Huge corporations are making trillions in profits without feeling any need to spend huge fortunes on advertising. Instead, a good story will do and Elon Musk’s Tesla story is working very well for him and his firm.

The marketers who fully understand how to take full advantage of a good story are making huge fortunes by emotionally manipulating their prospects.

When shipping billionaire Aristotle Onassis was a very young man, he was forced to flee his home country. In those days the Turks invaded his home town and seized it from the Greeks. Some of his closest relatives were murdered and in the chaos his family was stripped of its wealth. The few relatives that survived became penniless refugees. 

Young Aristotle was forced to run for his very life. He arrived in Buenos Aires, Argentina in 1923 with only $200 in his pocket.

In his desperation he grabbed the first job he could find – washing dishes in a dirty little corner bar. He worked evenings and spent his afternoons cruising the area bars and cafes in an effort to locate members of the local Greek expatriate community.

Within a few weeks he had managed to befriend several local Greeks who knew of other job opportunities that would provide him with steady work and a much higher wage. By far the very best paying job at the time was that of a diesel truck mechanic.

Though the mechanic jobs paid very well and there were many job openings – instead he chose a very poorly paid, entry-level position as a lowly telephone operator with the British United River Plate Telephone Company. Most of the other operators there were young girls and old ladies, but young Onassis knew what he was doing.

He worked hard and developed a reputation as a reliable worker. Then after a few months on the job he requested and received a transfer to the shift everyone else was trying very hard to avoid – the dreaded all-night graveyard shift (Midnight to 8am).

Now why would anyone pass up a reliable, highly paid job to take a poorly paid menial job as a lowly telephone operator? After all, the telephone operator field was dominated by women who were the only ones willing to accept the terribly low pay. What was he up to?

His choice of job was in truth a fiendishly clever decision! He took the job for a very specific reason. He knew that he was young and inexperienced in the ways of the world and particularly in the ways of great wealth. He badly needed access to the kind of closely-guarded business and financial information he knew no individual or university could or would ever provide.

But how could working for such low wages help him on his road to great wealth? Here’s his secret. First, remember that Onassis spoke several languages which made it easy for him to eavesdrop on phone calls from all over the world each night.

Also, since stock markets and banks in Japan and Europe were open during the Argentinean night, his telephone operator job offered him a unique opportunity to listen in on the conversations of the richest Argentineans when they called their overseas stock brokers and bankers in the wee hours of the morning.

By listening in on these conversations he gained an invaluable real-world education in exactly how the wealthy really think and operate. Access to this extremely rare kind of secret information is absolutely priceless!

One tidbit of information he overheard one night had to do with the illegal black market in currency then operating in Buenos Aires. Onassis found that there was a demand for Greek currency on the streets and began smuggling large sums into the country and made a quick killing.

In addition to learning the ways of wealth, he would also pick up a constant stream of stock tips and other secret financial information he could use to grow his fortune. Working this late shift also left him free to do other things during the day.

What he learned in those years opened his eyes and put him on the fast track to wealth. Three short years later he was a multi-millionaire.

One-night Onassis overheard a conversation in which someone mentioned that the U.S. government was selling off old naval ships for pennies on the dollar. He bought six of the tubs and those ships formed the nucleus of what would later become one of the largest shipping fleets in the world. Onassis went on to make billions.

Insider information can be extremely profitable but is often hard to come by. Onassis saw a rare opportunity and seized it. Think about how you might gain access to insider information and if you can, do what Onassis did, find an unusual way to get access.

Insider Business Secrets Revealed!

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